Look here for a very good article on the different kinds of risks that need to be managed with mobile content. It very much comes at the problem from the data/operational angle – not surprising given it was written by the boss of revenue assurance firm Martin Dawes Analytics. The usual caveats apply about trusting everything said by a vendor. For example, where does he get all those seemingly authoritative stats saying that revenue loss went up, then down, then up again? Overall, the article gives a good and straightforward explanation of the specific financial integrity risks for mobile content. Use it to think over your own RA team’s strategy for a revenue stream of growing importance.
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