talkRA blogger David Leshem has teamed up with Dan Baker, of Black Swan and TRI, to write a new report on the selling and marketing of telecoms analytics software.

Needless to say, I have always been a fan of David’s unique insights. There is no arguing with David’s first-hand experience of founding and growing his own software business. In the report, Dan’s strengths as a researcher are fully displayed when he reviews and presents the recommendations of other marketing experts. This complements David’s perspective, and rounds out the advice. The end result is both enjoyable to read and full of tips for software firms seeking to pitch the value added by their analytics products.

Readers of talkRA may also be pleased to discover that they will receive a 10% discount on any orders they make prior to publication. To find out more about the report, including the table of contents and how to order, see here.

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