Only last week, Subex launched their new ROCcloud offering. Starting with Fraud Management SaaS, and hinting at more SaaS services to come, ROCcloud is a bold statement about where the future of revenue assurance is heading. But today, the problem is that the future of RA appears to be lost – quite literally. Trying to visit Subex’s dedicated site, roccloud.com, is returning a ’404 not found’ error. I have not seen that happen to a major revenue assurance site since cVidya hastily buried the evidence of their World RA Forum scam. Google says they last cached the site on 26th April at 06:53 GMT. Has it been down since?
Three thoughts jump to mind. First, perhaps Subex underestimated the demand for their service and have found their new site was flooded by the demand it generated. In a way, that would be a good sign that Subex is making the right strategic decisions, even if execution is letting them down. Second, it is a big mean world full of people with the technical know-how to cause trouble; might this outage be the product of a Denial of Service attack? Finally, as the current B/OSS poll indicates, at least some potential customers will be nervous about downtime of services supplied over the internet. Whatever the cause, Subex need to rapidly restore their ROCcloud site to limit the reputation damage done to them and their exciting new proposition.